Microsoft Exec: “Majority Of UK Consumers Won’t Know” About PS4 Reveal Next Week

[D-Joe]

jamesmarkus87 said:

The more Microsoft says these things, the more I'm convinced that they're scared. And you know what? As a long time Xbox fan, I'm getting pretty damn scared as well. It sounds like Sony could be making a huge comeback next generation, one that I might want to contribute to. But the more rumours I hear about the neXtBox, the less excited I am for it. Here's what I've heard so far about the neXtBox:

1) It won't play used games. In other words, I'm going to need to buy two copies of my favourite games just in case my neXtBox breaks down and I need a replacement console.

2) Kinect is literally going to be shoved down my throat (ie. mandatory). Doesn't Microsoft realize that the only reason why Kinect is so successful is because most retailers don't sell the 360 without it? I bet that most of those bundled Kinect sensors end up on a shelf or in the garbage.

Congratulations, Microsoft. You're pissing me off so much that I'm actually defending Sony.

http://www.neogaf.com/forum/showpost.php?p=47705854&postcount=231

lol.. people are going too much into a ripoff article. He's just doing PR sales speak. People should know that the original article is about the X360 catching up the Wii and turning into the market leader in UK.

Original article:

http://www.mcvuk.com/news/read/xbox-overtakes-wii-in-uk-we-ve-won-this-round/0110895

Full Interview:

http://www.mcvuk.com/news/read/the-x-men-xbox-uk-s-jon-grimes-and-harvey-eagle-on-a-successful-year-for-360/0110897

There will be a lot of attention on PlayStation next week. Is there anything Microsoft needs to do to ensure it has share of voice?

Eagle: All we know that there is an event planned on February 20th. So we can only wait and see what is announced. We are very happy with our offering at the moment. Our software market share in value was 55 per cent. So we are pretty happy.

Grimes: The reason why I love this industry is because there’s always new things happening. But we are also fantastic at creating stories that may or may not happen. The key thing for my team is to focus on who is buying today. Whatever gets announced on February 20th, the majority of consumers in the UK won’t know. They’ll still want to buy the devices out there. So in terms of noise our job will be to ensure that the consumers that are going into stores, going online, still see and experience Xbox, rather than get lost in the industry chatter. Whatever is announced is important from an industry perspective, but we must remember who is buying right now.