The Nintendo Direct was not bad. They gave us info on what we can expect from E3 this year and they gave us a few unexpected titles plus some expected ones. (With a twist.)
There are things for the Non-Nintendo Fans. Bayonetta is an example, so is The Wonderful 101. But I don't think Nintendo would ever be able to capture most Non-Nintendo Fans because of their ignorance in thinking Nintendo is all about kiddy games. (No offense to you guys, but it's just not true.)