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wick said:
After seeing both their market share and their stock prices plummet in the past year, they are getting desperate to try and not become irrelevant again.

apple wont be the huge force it was 2 years ago in the future, bit by bit competitors are stealing away there market share and thunder. heck  the galaxy s3 was once the best selling phone in a quarter beating the iphone. and apple releasing new ipads every couple of months wont help either, the more you release, the less hype you will get