Who Makes The Store Prices Up?

[ps3-sales!]

I agree. I prefer to have digital copies of most of my games and why should I pay the same/more price for something that doesn't come with a disk/manual/case ect...????

 

Also with retail copies, more money is involved. The people being payed increases IE: the retailer itself, people driving the trucks carrying the games, store employees, ect. With digital shouldn't the only people involved be the developer, the publisher, and MS/Sony???