Microsoft Research shows off IllumiRoom Xbox project at CES 2013

[disolitude]

sales2099 said:
Its a gimmick, but it could be huge nonetheless as a selling point.

Its a proof of concept, so it isn't even a gimmick yet.  :)

As someone who has had many projectors and will probably buy one in 6 months or so, this could be a very cool immersion bonus.