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kain_kusanagi said:
J.K. Rowling was a BIG reason it sold as well as it did. I don't see it going far at all. It's a toy and kids play with toys, get board and move on.

There's no reason why they can't get more J.K. Rowling. Maybe a Harry Potter game? That would sell much better than Book of Spells IMO.

Anyway this is how stuff gets big, it sells to a niche group of people and from there word of mouth spreads and then it suddenly becomes mainstream. Harry Potter is probably as mainstream as you can get.