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sony wants people to continue buying ps3s, obviously. The ps3 is likely making a profit, given the lack of pricedrop with the slim. Lots of companies kept supporting the ps2 when ps3 arrived and several big sony first party games were released shortly before ps3 dropped.
Source: Ps2 shipped an additional 50m consoles after ps3 released.

 

Remember also the rumor that ps4 will support backwards compatibility with a dongle. No point in not releasing ps3 games, or worse, having to remake all their ps3 upcoming releases with ps4 graphics on a console that will only have ~6-7m first year when you have 70m ps3 install base.