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Playing devils advocate here but surely there is nothing wrong with only paying the tax you are legally required to pay. People use ISAs, non taxable job perks, charitable donations etc to avoid paying tax without negative stigma. How would shareholders react to management not minimising its tax burden
The fault lies with governments for allowing these loopholes to exist in the first place and last as long as they have.

Personally I've been avoiding Starbucks since all this came to light. Google is too integrated into my life to avoid :'(