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kowenicki said:
It already is.

The fact that someone decides to give away something almost similar for free is irrelevant.

Don't value it? Then don't pay for it. Simple.

It is unquestionable because if you want to go online you have no choice but to pay the fee. This fact alone means most people need to justify paying for a service that is needed to get 100% out of the product. 

Microsoft are on to a winner here.