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Chitika is a web advertising network, so they're basically just counting hits on their own network. So there's probably some amount of bias based on what kind of web sites and ads they serve. They seem to be US-based, but I don't see any text excluding web sites from around the world from using their services, so it's hard to guess what kind of regional bias they might have.

But their numbers are pretty consistent with NetMarketShare, which is global and works hard to try to eliminate bias from their metrics.

They're also consistent with Google's own numbers for 2011 mobile search ad revenue.



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