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Gamers and science are to blame. Nintendo/SONY/MS are just doing their due diligence, I don't think it's fair to blame them.

Casualization is the direct result of access to player information and the use of logic to deduce player habits. If only 10% finish a game, and they find that 90% stop at a specific zone / boss fight. They know that they shouldn't have boss fights like that. Gamers want games to be casual.

If you don't use that information you are bad at designing video games. The difference between good and bad these days is who can gather and use that type of information correctly.