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Price NEEDS to be $399 or LESS.
they may loose a tiny amount on every unit at first but that money will come back with a huge install base.
Release with Uncharted 4, GT6 & Killzone 4 - t2 of them will be MAJOR sellers and Killzone will sell a ton potential being the first FPS. pure profit will be made from all 3 titles.

Release at over $399 would be a huge mistake. The compatition will be cheaper and the brand is already hurt. Sony need the Ps4 to be big. it wont be at $500.

remeber the state Sony is in right now. they cant have the PS4 sell like the PS3. they need PS1/PS2 market Domanance/ Sales