If I were Sony's CEO, this is what I would do.

[gumby_trucker]

Akvod said:

I disagree. Apple's brand image is centered around it being high quality. Why do you think people pay ridiculous amounts of money for Apple products as opposed to a Dell?

Apple's brand image is a result of percieved quality that has very little to do with actual standards of hardware manufacturing. The perception comes from different areas such as usibility, software integration, aesthetique design and strong marketing among others.