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Yeah. I think if you called Malstrom out on it he would change the language. It does read like that. He repeats himself endlessly in blog posts so fully explaining it's about sales as if to a new reader is not something he does any more.

I would rephrase it like: NSMB brings in new gamers, expands the gaming audience. SMB inspired a whole generation to go out and make games, leading to almost everything we have today. SM64 games only appeal to the existing gaming audience so are likely to lead to more SM64 games (Banjo-Kazooie) so gaming stays small and doesn't become like music and art and literature and film.