I would skip the Better Business Bureau and file a class-action lawsuit. There is precedent in consumer law stating that the physical product you owned is yours to own for your own private use (and this means that making backup copies of any video games, movies or music) is legal so long as this use remains private (e.g., don't seed it on a torrent site).
Under this precedent, one could make the argument that you own all of the data on the disc through purchasing the disc, therefore it should be illegal for the company to force you to arbitrarily pay more to unlock parts of the thing that you own and have paid for, especially if they are doing so in bad faith (pure profit-grabbing, as in this case). The practical argument is that: when do the servers run out? Once the server disappears, buyers of the disc in the future will have a game that is effectively locked out
Although i suppose that legal argument could merely be used to state that Capcom can't sue people who have cracked the characters open themselves, and not that Capcom isn't entitled to sell it to those unwilling to hack.
Monster Hunter: pissing me off since 2010.
