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Why does EA/BioWare keep shoving the male Commander Shepard down my throat? I thought it had been decided in a contest a few months back that the red-haired female Shepard was going to be on all the Mass Effect 3 stuff. And yet here's the male Shepard in all the trailers and advertisements, on the game box, etc.

I don't know about you guys, but I practically never use the male Commander Shepard. I can't stand his voice actor, and I just feel like a female is more fitting for Mass Effect's protagonist for some strange reason.