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ZaneWane on 19 February 2012
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S.T.A.G.E. said:
Argh_College said:
S.T.A.G.E. said:
Argh_College said:
S.T.A.G.E. said:
Argh_College said:
Exclusive are other kind of power?

Sure ALOT INFERIOR to Cod or GTA.


Those have multiplayer sales. People can have those games if they have either of the HD twins. Exclusives are the banner carriers for their brand. They are the value of the first party and the signifier of their audience.

Sorry but these days... Nope.

Thats because with Microsoft mutliplayer trumps exclusives. It doesnt work that way with Nintendo or Sony.

With Nintendo absolutely.

With Sony works the same way.

Best Selling Ps3 Games last year :

Mw3, BF3, Skyrim.

Stop being delusional. Mw3 moves more Ps3s than ALL Sony exclusives combined.


Of course Multiplats are the top selling games on either system right now. Theres no delusion that exclusives create brand recognition. Microsoft doesn't worry about brand recognition with exclusives, because their value is in their online service and the Kinect. Microsoft realizes what makes them so much money, so they pour money into campaign ads for MW3, Skyrim and the like. Sony pours money into games, which is why their ads arent as good as they could be.

now that is not true

 

http://kotaku.com/5845662/subway-gets-you-into-uncharted-3-a-month-early-adds-five-dollar-footlong-taunt

 

http://blog.us.playstation.com/2012/01/10/taco-bell-ps-vita/

 

http://uk.gamespot.com/news/sony-spending-50-million-on-ps-vita-marketing-6350246

 

http://www.videogamer.com/ps3/uncharted_3/news/sony_uk_spends_5m_on_uncharted_3_advertising.html

 

http://mediakick.org/2011/09/08/sony-plans-3-million-marketing-campaign-for-resistance-3/21792

 

http://adage.com/article/news/god-war-iii-begins-marketing-7-eleven-mtn-dew/141809/