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thekitchensink said:
Shinobi-san said:
thekitchensink said:
This may be true, but they are still losing money. It still costs them money to ship it, and the $250 is how much customers are charged--the store pays Sony less than that.

Plus, if Nintendo's taking a loss at $170 on the 3DS, Sony are definitely taking one for the Vita.


You can't really claim that with a 100% certainty though...sony have also said themselves that they do not plan on selling the vita at a loss. However the more latest comments suggests that they are selling it a loss but only slightly for the wifi model at least. I dont see them selling the 3g model at a loss though.

Also, as far as i know the 3DS has not been confirmed to be selling at  loss, or has it?

You do make a fair point, but I just can't see them making $110 profit per system--there is just no way.

3DS was selling at a profit at its launch price of $250, but Nintendo stated that they're now taking a loss.  It's the main reason why they posted their first annual loss ever in the history of the company.

In Japan they definitely make nice profit with each Vita sold because of strong yen(25 000 yen = $324, 30 000 yen = $388). In the west they probably take a bit of hit per Vita at least in the beginning. Vita is still definitely the most profitable Sony system since PS1 to sell as after that every system have been sold with rather huge loss in the beginning.