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Jumpin said:

Oh my God, seriously? You are listening to something called "Spike TV"; which seems to be an alternative lifestyle TV channel directed at men with shows like "Total Nonstop Action Wrestling", "Impact Wrestling", and "Ultimate Fighting Championship" - and according to the wikipedia article - http://en.wikipedia.org/wiki/Spike_(TV_channel) -, their parent company is " The Gaylord Entertainment Company" - Kind of funny considering the general homophobia among gamers. Although, I've always thought homophobia was a bit dumb: such a lot of fuss over a few extra S's!

Unless you are joking about these awards being somehow significant and "the grammies of videogame awards", the Academy of Interactive Arts and Sciences awards held at D.I.C.E. or E3 are what I would consider the Academy Awards of Videogames. 

people know what Spike TV is.

and its one of the biggest, if not the biggest Game Award show there is