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If I recall Sony's approach with the move was one of softly softly does it , bring it to the market as an accessory that gives players another option rather than trying to make it integral to the PS3 experience , So there was no need to give it a large advertising budget or have heaps of move titles in the pipeline , instead push integration with titles like KZ 3 e.t.c , like they seem to be doing with 3D and mix that with a select number of Move branded titles.
At least that's my take on it.



Research shows Video games  help make you smarter, so why am I an idiot