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I was kinda hoping they would get rid of KB and make commercials filled mainly gameplay. For example, the gow3 commercial would have been better if you showed Kratos going on a small journey towards a giant beast. While on his path, he kills several weaker enemies in a cinematic fashion. That could have been a much more convincing trailer IMO. And for the Uncharted 3 commercial, they could show a compacted version of the airplane trailer. That would be much more convincing then a KB commercial IMO.