Olivierveyrac on 04 February 2011
Telcos measure their business in ARPU ( = average revenue per user) and churn ( = % of customers dropping off). They pay a lot less attention to customers acquisition because it cost 7 times more to acquire a new customer than to retain one. So the strategy is to get you into a plan, and then add bells and whistles to justify increasing prices. That means segmenting the offerings and giving you less so you have to buy more.
