On topic, i find it hard to believe that the 360 can maintain this lead in the US for long. I think Sony will have to do a lot of value added deals to keep up with them, as they can't afford to get a stigma in a market as big as the US. Things will level out in the next 4-6 weeks in both the US and Europe. It will be funny to see who jumps first and pushes the "I want to be in 1st place this year" button. I would guess M$, as they like to spend money on the perception thing alot more than Sony.