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Here is a good news article,  looks like standalone Blu-ray players are selling quite well.   This actually makes the weekly numbers a little more dissappointing.  Although this is for US, EU and JPN, whereas the weekly numbers ITT are US only.  

Standalone Blu-ray Player Sales to Top 24m Units in 2010

Sales of Blu-ray players, excluding PS3, are expected to total nearly 24m units this year in the US, Europe and Japan, according to a new report from Futuresource Consulting. At least 10% of all Blu-ray devices shipped this year are expected to offer 3D playback, rising to more than 25% in 2011. By 2014, nearly 40% of homes across those three key regions will own a 3D Blu-ray player, recorder or home theater. 


During the fourth quarter of 2010 alone, Futuresource predicts sales in excess of 11 million units, partially thanks to price reductions and sales of HDTVs and 3D-compatible TVs. 

"Last year's crucial Q4 period accounted for nearly half of all BD players that were sold globally in 2009, and the upward trend is continuing, with our projections showing in excess of 80% unit growth across this year," says Jack Wetherill, Research Consultant at Futuresource. "This view is based on inputs from a wide range of companies operating in the global Blu-ray hardware business, including vendors, retailers and component suppliers, and forms part of our ongoing research in this area." 

"Sales of HD-capable and 3D-capable TVs, coupled with dramatic reductions in BD player prices are continuing to fuel interest," Wetherill continues. "Add to that the burgeoning 3D Blu-ray market segment, and we'll see the format continue to gather momentum in all major markets across the globe."

Source: Futuresource | Permalink