You know, its really sad how close minded some of you are being about what is being stated IN THIS ANALYSIS and just reacting emotionally to your opinion of the man. Why? Because of this:
"“Rather, we believe that the publishers and developers of games have created more robust multiplayer content in recent years that has resulted in core gamers playing the same games for much longer, on average, than they did in the past, leading to lower sales of new games.
“We expect the publishers to monetise the value created by online play, led by Activision. We continue to expect Activision to find a way to monetize the 1.75bn hours of Call of Duty Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release."
Folks, that's the scariest bit of truth I've read from him maybe ever. How many people do you know that are simply playing CoD or Halo multiplayer more than any release this year? Why by single player Alan Wake when you can still play multiplayer games from last year or older that have thriving communities? Bobby Kotick realizes this and wants to figure out a way to charge you to play CoD on a monthly basis if you're going to play online multiplayer. AND HE'S GOING TO FIND A WAY TO DO IT AND EA/MADDEN WILL FOLLOW SUIT.
And if you think that's going to fail, then you don't realize how many of us gamers are sheep.
There are some problems that are fixable, but don't think for a minute that this analysis is off. Its quite impressive, in an apocalyptic way ...
