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How to mention Gran Turismo 5 without saying "Gran Turismo 5"

Forza Motorsport 3 was declared to be "the definitive racing game for this generation" by Schappert, who says it will be out in October. That phrase was soon repeated nine times by the game's director, Dan Greenwalt during the presentation.

http://kotaku.com/5552254/one-year-later-did-these-e3-xbox-360-promises-come-true