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mrstickball said:
But think about how one deploys to said carriers.

If someone wants to sell 'Final Fantasy' on a mobile, they have to:

- Build the game
- Test it on whatever phones they want it on
- Test in on whatever OS is on the phones (or multiple OSes depending)
- Get permission from carriers/negotiate revenue shares
- Negotiate with retailers like Handango (which have horrible rev-shares)
- Launch product

Whereas with a central marketplace, some of those steps - like negotiating rev share, and getting permission from carriers are taken out of the equation. Thing like that really have an impact on costs, and availability.

I'm not denying that central marketplace a-la AppStore is much better solution for developer rather than distribution chain that resembles developer-publisher-retalier model of console and handheld gaming (and the biggest part of mobile gaming infrastructure is nothing like AppStore). But at this point I can't see viable alternative among existing ones that has a chance to get big marketshare around the globe in the nearest future, on national level though that's a possibility.