saicho said:
let me use one extreme example. 1000 gamers surveyed. 3 gamers plan to buy GT5. 1 out of those 3 does not have a PS3 yet. so I can say "1000 gamers surveyed. 33% of gamers who plan to buy GT5 do not have a PS3 yet." You are telling me you can extrapolate meaningful data from that and tell the buying potential of millions upon millions of people? I already stated that we are not doubting the number "39%" (or 33% or whatever % it is). We just don't know how meaningful it is based on how it is presented now. |
Any company that released that data to anyone would literally go bankrupt soon after. This company is 20th in the US at what it does, and moving still higher. I don't understand how you could even think that your example has some semblance to what they do. Your ability to confuse 3rd-grade rationality with business level statistics, does not bode well.
Sure, you are applying the kind of temperament we've all gained toward "spin", but you have to learn something. When media uses spin, it is because they want you behave in a way that is conducive to their business. When a juice company has "made with 100% juice", it is because they want you to buy the product. That is marketing. When other marketers look at that practice, they say, "that is a really smart way to word it".
Similarly when a company releases stats about a product or its business and makes things look better than normal, it is seen as normal practice, because they are trying to gain the confidence of investors. There is no difference between "100% juice" and using "shipped numbers" or "# of active users".
However, when your trade- when your INDUSTRY, is stat tracking, spinning numbers and releasing information that cannot be supported will get you fired, shut down your business, etc etc. This is because the PRODUCT= STATISTICS. If you are selling a fake product, you will get taken down; HARD. Your example above is akin to completely making the numbers up. There is no difference in the stat community. It's like selling milk when the only thing in the bottle is preservative and water.
DO you really think that any company would stand there and let them do that? DO you think the 26th or 51st ranked companies would idly stand by while another company releases fake numbers and misleading statements? NO. They will discredit them with their own study, and move themselves up, earning themselves a place in the top 25 or top 50.
ANd I agree with strunge, I would be embarrassed if I were any one of you who was questioning the sample population or the stat methodology. I'm not judging you here, and I don't really care what you choose to think, but you all literally talking out of your collective ass.
What's especially funny is how you all appear to be saying "X has a good point, too, in that etc etc", as if others sharing your view somehow makes your idea more valid. It's insane. You're a bunch of uninformed people codeveloping a theory that has no basis on anything. It's like the mentality is that with enough people you can work out the right answer, but what you're forgetting to do randomize your sample....which is ironic. Good luck with your groupthink.