catofellow on 10 April 2010
Neither would be better as a 3rd party. 3rd parties have to pay licensing fees for all their games to the 1st parties. This is an incredible competitive advantage. In this manner 3rd parties subsidize production of the console, and of all 1st party titles. Imagine how quickly Coke would lose their dominance if it had to pay Pepsi 10 cents for every drink Coke sold.
1st parties have more diverse revenue streams (their own games sales + console sale + licensing fees + peripheral sales). A 3rd party only has games sales. A few bombs in a row, and they go bankrupt.
Lifetime Sales Prediction - 6/29/2013
Wii U - 38 million
XBOX One - 88 million
Playstation 4 - 145 million
