Imo this isnt limited to console wars. Thats just the way we (humans) fight. We try to use every possible weapon to achiev our goal. Most people do know the facts but thats not the point the point is to "win" no matter what.
Here on the Internet this is just like a Sport. In a real war enemies use the same tactics to influence people.
Thats the nature of humans. But well described. If you are an Agent and you work undercover in another country you will probably get similar instructions if you have to influence people.