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jesus kung fu magic said:
jarrod said:

Sony today?  Easily... MS might be the bigger brand really.

Sony at their height?  Not even close.  PlayStation used to be synonymous with gaming.

You are the only one who seems to understand from what context I am coming from...

Im not talking about the PS brand at its height nor am I talking about how many ip's they own (which has ZERO to do with brand power) I am talking about in the present and how Sonys falter and MS's strides have made them equals........there are far too many posts that ignore where I am coming from with this.

I think you're title is the reason why so many people is straying for your question. 'Gaming giant' is a pretty broad term that can be interpreted in many ways. As a publisher of games, Sony is obviously ahead of Microsoft and this can very easily equal part of the equation of a 'gaming giant'. If you're going to base it purely on image and brand power, than Microsoft has obviously made greater penetration, especially in American and UK where its popularity has arguably eclipsed the Playstation, but overall the Playstation brand is still far more well known globally than the Xbox.

Remember that even if you're to take a snapshot in time and compare the brand name of both company. Sony is still the Playstation family, and not just the PS3 as you seem to perceive. There are whole region that would not know what a Xbox is but would recognise Playstation because the only thing they have availible as a form of entertainment is a chipped PS1 with pirated games on an old 15" CRT TV.