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Demotruk said:
In the unlikely situation that Sony leaves the market AND they can't make much profit AND they see no more threat from consoles to their main business.

That would just encourage them as it would mean the market divided between just two incumbant players and how many other newcomers. Not that im implying that Sony would, the PS* brand is worth more than the losses the PS3 has incurred thus far which explains their continued interest in forging forward inspite of losses.