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Sqrl said:

Just a refresher for anyone who isn't up to date.

NVidia is basically several months ahead of ATI right now. Its that simple. But the reason for this is that a while back AMD bought out ATI and reorganized the company a bit. Basically AMD wants to create a unified architecture that is still modularly upgradeable and so they buy out ATI to get their hands on some top-notch experienced design veterans.

Fastforward a bit and they are still hard at work on that project with an undisclosed release date and ATI's head to head with NVidia has deteriorated because they haven't had the time to keep up with things.

Nobody knows exactly how big of a leap this unified architecture would/could be, but just the benefits of bringing the major processing components onto one footprint would be huge in negating both propagation delays and bandwidth issues.

edit: Technically I might need a refresher from this point actually, its been a while since I heard anything new...

NVidia is basically several months ahead of ATI right now

...and in the world of ever-evolving technology, that is a lifetime. Nvidia really did good with the 8800s - still ahead of the game even after a full generation of cards!

Nobody knows exactly how big of a leap this unified architecture would/could be, but just the benefits of bringing the major processing components onto one footprint would be huge in negating both propagation delays and bandwidth issues

This actually sounds very promising. At the end of the day, for me it's not about outright performance - I don't like loud parts that consume more power than a hairdryer just for the sake of a few extra fps, but I do appreciate a well-thought-out design that is up there in performance, is easy on the ears, and doesn't drain 5% of the energy output of the local power plant.

Performance for performance's sake is great when you want to show off, but I use my PCs on a daily basis and there is nothing more irritating than having a loud PC - or having to pay double the normal electricity bill just because you decided to gain 2 extra frames.