BKK2 on 06 July 2009
| ioi said: @BKK2 - Uk saw the smallest boost back at the end of last year following the price cut since 360 sales were already so strong over here. 360 was all but dead everywhere outside of the UK this time last year. I know that 360 is up YOY - our data shows that as does that graph posted from Nintendo's briefing - I haven't disputed that. 600k in 5 months would mean that 360 has been selling about 50% in the UK of what it has been selling in the US (with less than 20% of the population). Also sales always slow in April and May from Feb and March (back to Nintendo's graph). We've already said that the DS figure could be as high as 550k if the rounding works in your favour but even then the 360 figure still seems unreasonable. |
With rounding it could be as low as 0.5m, NPD had X360 at 1.1m Feb-May, when June figures come in it will probably be ~1.3m (rounding FTW) which would be ~40% of lowest possible UK number. Despite having a population 20% the size of America, UK sold 27% of US hardware last year (9.3m Vs 34.7m), X360 is priced far more competitively in UK (even cheaper than Wii) than US, so I don't see why it's illogical that UK X360 sales can outperform X360 US sales.
