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Go look up Sonys press confrence they had after FY financials came out. Sony CEO said they lose about 10% per console.

Then go look at how much the console took to make at the beining of the gen. The Sony PR guys said they should probablly be selling the PS3 for 1000 dollars. i-supply estimated it at 900 dollars which Sonys PR basically backs up.

Now if they are only losing about 10% that means that the price of the console probablly costs closer to 400 dollars now. 900 - 400 = 500.

Now you find a way that Sony saved 500 dollars on the Ps3...