Apple has just released their "answer" and I gotta say one of the ads is rather good. Nice change of pace, the campaign got quite stale... guess MS's rebuttals got people thinking a little bit harder this time.
I just hate the cutaways to "the mac guy" reaction shots. It's just out of place, probably because "the pc guy" is stealing the show.
They're called "Elimination" (the best of the bunch), "PC Choice Chat" (not bad neither) and "Customer Care".
Linky http://www.apple.com/getamac/ads/