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Squilliam said:
How exactly would a game build up a fanbase without deserving to?

Halo < Halo 2 < Halo 3.

This is the reverse trend of most franchises which get smaller/weaker as time passes.

 

It's just my opinion that they have gone downhill since the original Halo. I never said Halo didn't 'deserve' it's fanbase. It's just a little over hyped that's all.  It has a solid group of 'rabid' fans and beyond that most of it is hype and marketing.