On the scale of Sony, Nintendo, MS, that rule isn't 100% true. They have enough resources to be able to survive failure IMO. And with the success factor, success only breeds further success if greed doesn't get in the way. One of the old axioms that get passed down is "To make money you have to spend money" and "Big gains can only be made on the back of big risks" or at least they are sayings that i have heard in my time. Ninty make the profits, but they don't always put those profits back into their current system IMHO. They minimise their risks but it also means they don't tap into the full potential of their systems. That being said i applaud them for the risk they took on the Wii, it would be nice to see that risk vs reward strategy continue with their support for the Wii.
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