Of course it will get to 40 million.IF the current sales kept going it would arrive there in end 2010 ,but in 2009 there will be a price cut ....it will boost the sales I think it can get to 35 million by end 2009 and 51 end of 2010.
Most of the "the console has negative image " ,"its losing the war and people know it " arguements are wishful thinking .THe 360 was outsold the whole year and it had negative image in most countries ,but price drops do wonders .
Besides ,the PS3 has some killer games coming :Trico ,Uncharted 2, Killzone 2 ,God of War 3 ,Gran Turismo 5 ,Final Fantasy XIII (exclusive in Japan ) ,White Knight Chronicles ,Ratchet and Clank 2 ,Infamous ,MAG .....plus all the multiplattform titles that it will still get no matter what .