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Like it was pointed out already, the Wii doesn't need to reach such high levels of sales. Because Nintendo already makes profits on each console sold. If the Wii reaches 40+ M of sales, it will already have succeeded past everything Nintendo have hoped, and if it gets 60+ M, or more than the NES, Nintendo can say they reached nirvana in their strategy. Everything beyond 70+M will be a godly bonus to them. Then, even though I know a Wii2 is already being prepared, Nintendo will have no incentive to can their Wii. I think they will have the same strategy as with the DS, even though the Wii2 will not be just a redesign : it will be completely retro compatible, but more powerful with HD and all. But they will release it when they predict the Wii numbers dwindle below their competitors', and they will wait holidays period. They won't just destroy their Wii sales like that, if it's still selling strong, that would be nonsense. But they will transition nicely into the Wii2, so that even if competitors copy their features, consumers will stay with what they know works, and won't jump ship (natural evolution). That's assuming the Wii wins though, by selling more units than the other two.