Why reports of the decline of the PS3 have been grossly exaggerated.

[NJ5]

Squilliam said:

A large part of it is this: The built the TVs/Stereos etc at the high commodity prices and now they've built up an inventory which was expensive to manufacture comparitively and must now sell them with a lower revenue per unit and at a lower rate due to economic conditions.

 

Sure, but it's a big mistake to discount a ~20% drop in overseas revenue due to the currency movements, when a lot of expenses are fixed (employee salaries, etc). Obviously drops in sales volume and price points don't help as you said.