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Did anyone ever think that Nintendo invented things ? Because that's just plain wrong.  The NES was created using the tech that was cheapest to use at the time, and I think that the D-pad was used because it was cheaper than a full joystick - especially if they were to perform digital functions either way. The SNES used off the shelf parts as well, as did many Nintendo products (most recently - the DS which uses 2 ARM chips).

 

Regarding innovation - that's another story. Accelerometers have been around for a VERY long time, and people tried to implement them in gaming controllers more than once (MS  being one of the 1st to try), but Nintendo simply did it in a way that works pretty well, and pretty much forced devs to work with it - something never done before.

 

Nintendo is an innovator in implementation - they take existing techs and find how to best utilize them.

 

BTW, most of Nintendo's innovations have been in the control department, and have never used "new" techs - the D-pad, the analog stick, the shoulder buttons, the wii remote- all used commonly available components, but used them in ways that made them feel good.