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What Sony must do is in fact position the PS3 for a real 10 year shelf life. Have it directly competing directly against X-Box 720 and Wii HD. The power under it's hood: The Blu-ray drive, the cell, They need to figure out how to squeeze every last drop of juice from those things. Use the advantages you've already paid for. PS4? Forget it, PS3 has more up its sleeve. Find programmers who can work its magic.