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The PS3 now faces the unique challenge of the Blu-Ray's success: with the economy as is, picking up a 200 dollar stand-alone player is looking far more attractive than purchasing a 400 dollar video game console. And with the 360 offering itself as a much cheaper alternative, boasting a greater library of games, the PS3 might wind up losing out this holiday season. Especially if the Wii sells out completely and desperate parents look at the console with a similar price tag.