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The simple answer is that the Wii is selling at such a high pace that the ratio is always gonna be low while selling like this.

Lets say console A has 500 owners.
console B has 500 owners.

Now if everyone buys 1 game the attach rate is 1 game per system.

Now next week console A sells 0 systems
console B sells 500 systems

Everyone with a system buys 1 more game, and new owner buy 1 game.

System A has 1000 games & 500 systems, so attach rate is 2:1
System B has 1500 games & 1000 systems, so attach rate is 1.5:1.

The second system is selling more consoles every week so that is gonna bring down the ratio.


And also think of this. Most here are hardcore so probably more games bought than me. But at end of gamecube time I had about 35 games. so my attach ratio was 35:1. I got the system with like 3 games cause christmas time. But otherwise buy a game maybe once every other month or 3rd month. So give the system time. The longer a system out, obviously the attach ratio goes up, and the slower it is selling system wise each month helps attach ratio as well.

THE ONLY THING THAT MATTERS is how much of "companies" software is selling. Who cares if your attach ratio is 60% if your system only has 1 million consoles. While another game has an attach ratio of 20% with 20 million consoles.