Finally at least one analyst who is right. But the were getting there but then missed the ending. It's not about the quality issue. It's about the negative hype that is puts out. Negative hype equals a damaged brand. Damaged brand equals negative mainstream attention. Negative mainstream attention equals low sales. This is why its so important to keep your brand at the highest. It's why PR bullshit so much. Why they put so many spins on those numbers they get. The analyst was working into that but the quality thing is just what's affecting the negative mainstream hype.