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Forums - Sony Discussion - Should Sony acquire another less expensive developer? Since Square is really in good terms with Sony?

aTokenYeti said:

I don’t understand why many want Sony to buy Square. Because it would be easy perhaps? The problem is that the vast majority of Square’s game sales are already PlayStation players, and Sony already has extensive exclusivity deals in place. Why buy the cow when you can get the milk for free, as they say.


Wouldn’t it be wiser to go after an entity with more broad based appeal, that would stop casual user attrition as opposed to just servicing the most hardcore Sony fans?

It certainly would, assuming these companies and their franchises remain free to continue on PS consoles. Which is more likely than not, but it's not impossible that they get acquired by someone else and end up being withheld or used as bait.

MS at the moment, seems to be strengthening their position more so than hurting SNY. The question is, is that the whole plan, or is the plan to slowly turn up the heat and eventually put a ton of hurt on SNY with acquisitions?

On one hand, lock up the non western devs and pubs before it's potentially too late, since XB greatly lacks those types of games. On the other hand, you can't lose too much of the western market or your profits are going to suffer greatly. There's a reason PS has focused more on the western front over the last decade.

To me SNY should go for EA, TT, or UBI, if they're going to spend a ton of money all in one shot. EA might be too much, but TT should be doable.

SNY could also splurge, but pick and choose and pluck certain dev studios and/or franchises from anywhere, if they could make those deals happen.



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aTokenYeti said:

I don’t understand why many want Sony to buy Square. Because it would be easy perhaps? The problem is that the vast majority of Square’s game sales are already PlayStation players, and Sony already has extensive exclusivity deals in place. Why buy the cow when you can get the milk for free, as they say.


Wouldn’t it be wiser to go after an entity with more broad based appeal, that would stop casual user attrition as opposed to just servicing the most hardcore Sony fans?

Well,

1) Back catalogue for Square, Enix, Taito, Eidos and Crystal Dynamics games.

2) FF14 is probably the only in vogue MMO atm. And looks to be for the at least the next 5 - 10 years.

3) Eidos and CD can easily fall into the Sony-esque dev structure.

4) Marvel GotG IP.

5) Ensure this content remains on PS.

I agree that there are probably better choices, like Capcom, but I think SE can be a valuable asset nonetheless. 



EricHiggin said:

SNY could also splurge, but pick and choose and pluck certain dev studios and/or franchises from anywhere, if they could make those deals happen.

In some ways, this may be the better strategy. Like, IF Sony could get Bioware, it'll probably be better than trying to get the whole of EA.

But it also seems like likely now.



All this talk about "panic buying"....sigh.
Sony is growing its developer base slowly but steadily. Only looking at developers that fit and/or complement their existing developer base. That is not going to change, no matter what crazy things MS does. Apart from the fact there is no point in even trying to compete with MS on the monetary level.

MS strategy is just "Buy boatloads front, back, left and right - and hope it sticks". As with this Gamepass thingie, they just throw mass around. Not quality. This seems to be mightily impressive to Americans, not so much in the rest of the world. Phil Spencer may be god to the American gamers, many in the rest in the world consider him a PR mouthpiece with limited grasp pf the gaming business as a whole.

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Last edited by Shadow1980 - on 29 January 2022

I don’t expect them to make any acquisitions to counter-attack the buying spree of MS.

Whilst PlayStation is one of the best profitable sectors of Sony Corp, they are getting into other ventures like the opening of Sony Mobility Inc, and they seem to be investing heavily in that.

One of the most expensive Studios they bought recently was Insomniac, and that was peanuts compared to ZeniMax o Activision/Blizzard.



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drkohler said:

All this talk about "panic buying"....sigh.
Sony is growing its developer base slowly but steadily. Only looking at developers that fit and/or complement their existing developer base. That is not going to change, no matter what crazy things MS does. Apart from the fact there is no point in even trying to compete with MS on the monetary level.

MS strategy is just "Buy boatloads front, back, left and right - and hope it sticks". As with this Gamepass thingie, they just throw mass around. Not quality. This seems to be mightily impressive to Americans, not so much in the rest of the world. Phil Spencer may be god to the American gamers, many in the rest in the world consider him a PR mouthpiece with limited grasp pf the gaming business as a whole.

Well someone is not happy about the new deal MS has made thats for sure.

Gamepass has plenty of quality games and even more coming. I'm European and even i can see how much good Phil has done for the xbox brand, so honestly dont know where your getting your "American gamers" from..

Sorry if Xbox doing so good now and looks to finally be able to give Sony some competition again has wounded your ego.

Last edited by zero129 - on 21 January 2022

I think people need to understand that not only Sony has to talk with publishers for years to make a deal, but the publisher has to be willing to sell. It doesn't matter how much Sony or Microsoft offers. If Square Enix, Capcom, Sega, EA, etc. aren't looking to sell then they cannot be acquired. The sooner people realize that the better.



twintail said:
EricHiggin said:

SNY could also splurge, but pick and choose and pluck certain dev studios and/or franchises from anywhere, if they could make those deals happen.

In some ways, this may be the better strategy. Like, IF Sony could get Bioware, it'll probably be better than trying to get the whole of EA.

But it also seems like likely now.

If SNY could pick and choose some IP, even without the studios worst case, that would save them a lot of money and would allow them to better target (future) gaps they definitely feel need to be filled and solidified. Then just poach who they need to, like some from those same franchise studios afterwards, lol, or even better, some from Zeni, Acti, and Bliz. LOL.

Like if they could get something like Titanfall, yet couldn't get Respawn, even if they poached a few from Respawn later, then went after a bunch of Acti COD devs, etc, that should work. Create a new PS Studio for them. It would be more of a headache, but more efficient financially.

Have that new studio work on fps/shooter related games beyond Titanfall. SNY has some IP they could put to good use.

Lots of cases like this with different options. It would also be really good PR for SNY. Just taking nibbles instead of stuffing their face.



EricHiggin said:
twintail said:

In some ways, this may be the better strategy. Like, IF Sony could get Bioware, it'll probably be better than trying to get the whole of EA.

But it also seems like likely now.

If SNY could pick and choose some IP, even without the studios worst case, that would save them a lot of money and would allow them to better target (future) gaps they definitely feel need to be filled and solidified. Then just poach who they need to, like some from those same franchise studios afterwards, lol, or even better, some from Zeni, Acti, and Bliz. LOL.

Like if they could get something like Titanfall, yet couldn't get Respawn, even if they poached a few from Respawn later, then went after a bunch of Acti COD devs, etc, that should work. Create a new PS Studio for them. It would be more of a headache, but more efficient financially.

Have that new studio work on fps/shooter related games beyond Titanfall. SNY has some IP they could put to good use.

Lots of cases like this with different options. It would also be really good PR for SNY. Just taking nibbles instead of stuffing their face.

IP buying seems like more work than its worth, especially if you need to actively find someone to use it.

This is kind of why I think Konami is a bad buy. Good IP, but who is going to use them?

Still, it's an interesting strategy that could yield benefits.



PotentHerbs said:
Dallinor said:

Explain your rationale here.

Consolidation in the video game industry is happening. If Sony could lose a partner like Activision Blizzard, they can absolutely lose major partners like Ubisoft, Sega, EA, etc, over the course of the generation. It won't just be Microsoft looking at big publishers either, Tencent, Amazon, Google, the doors have been blasted open. Sony still heavily relies on third party content to fill out the year and the gaps between their heavy hitters. There is a very real possibility this will diminish and they will need to lean heavily on their first party. Will that be enough to sustain the Playstation platform? I don't know. 

But at this point in time, Sony are far behind Microsoft in terms of overall development teams, and at a major disadvantage with Call of Duty being an annual release. If all Sony does is grab smaller studios like Ember Labs, while Microsoft grabs another publisher like Ubisoft, they won't be able to stop Microsoft from disrupting them, and will be bleeding market share by losing tons of content while the competitors platform becomes a lot more attractive. 

All that said, Sony would've heard about this deal back in November, and I don't think they are taking it lightly behind closed doors. If the recent comments of the CEO are anything to go by, Sony will be shopping for IP, and there is one industry they can get it from, which also helps one of their most profitable businesses remain competitive. 

Yeah, that doesn't really explain how or why they would drop out of the hardware space. I don't follow your logic. 

I mean put it this way, even in the unlikely scenario they lost say 60% of their marketshare (which would be absolutely huge), you think they're going to stop making Playstations?

Sony have likely known about consolidation efforts across the industry since the start of this generation - I've been wondering why they've been massively pushing into multiplayer with new and existing IP. This is the answer. If they can no longer rely on 3rd parties to fill the multiplayer space, they have to do it themselves.