For as much as its losing momentum, many people figure out ways to profit off of it. Sometimes, I just wonder if I'm the old fogey... lol
It's mostly based on FOMO. The people that profit from it use FOMO as a tool to keep the pyramid scheme going.
You're on you tube, you're not that old :p Of course tik tok is where it's at nowadays... Unless that's old news already again. I can't keep up.