Something smells, probably the bullshit

This isn't happening for a couple of reasons:
1) Series X is already announced as Xbox Series X in Japan with no SEGA involved. Does anyone think they will change it last minute? https://www.xbox.com/ja-JP/consoles/xbox-series-x
2) I don't see much benefit for both sides. SEGA gets a lot of money from MS, sure. But instead they would be obligated to bring all their games to additional platform which they could have skipped before that. It also removes an ability to partner with Sony or Nintendo for timed exclusivity for them which can also bring a lot of money. MS will get an increase in one of the biggest Japanese publishers support but it will come at a huge cost for them I guess, so not so sure if they are willing to invest that much into it. Also, seems like SEGA is not the best partner to choose as SEGA has been pretty good already with Xbox support even during Xbox One gen.

On the other hand, I still expect some partnership between MS and SEGA because there has been a few rumors about it but I don't expect it to be hardware related at all.

Seems pointless if they're still planning to release games on Sony and Nintendo's systems. As a console name, I can't imagine the SEGA name having much goodwill after their last two systems failed two decade ago.

The only way this makes sense is if Microsoft bought SEGA. SEGA isn’t going to slap their brand on something they have no control of. I think it would be awesome if Microsoft did buy sega, as they are just about the most aimless company in gaming and they are sitting on a treasure trove of IP’s. Not going to happen though, at least not like this. First of all, that is too much money to throw at gaming. Even when Microsoft went on a buying spree last couple of years, they didn’t buy anything big. They were all small studios. If they were buying sega, it wouldn’t be a secret, it would be all over the news, it’s too big of a purchase to hide for a gaming event.

Somebody should buy SEGA from Sammy though...

Thanks for proving my point. That was how many years ago? Like over 20. And Saturn was a catastrophic failure.

Have to ask why would proud Japanese company even think about being bought out by a foreign company. On their 60th anniversary at that.

Again, dumb.

Well sell out, was I meant to say. Its still doesn't make sense, at all.

I digress. Wait a few days.. this is one of those stupid rumours.

All that chaos and rage though. I already saw ppl like Jaytechtv lose their collective shit over HZD, imagine Persona 6, it'd be a bloodbath of endless rage.

We all know it's never going to happen though, but can you imagine?.

That's the bad example. Not sure if anyone would want a partnership like Tencent-Nintendo has. There is only 5 games in total there available on Switch which in my opinion shows that Tencent is making a terrible job at selling Switch in China.

First let me start by saying this is unlikely. The rumor is going by the logic MS would use Sega as the face of the system in Japan to appeal to Japanese customers... because Sega is actually pretty relevant in Japan.

It would also suggest Series X would be getting unique support that would justify using Sega as the face. It actually wouldn't be a terrible idea if they wanted to grow the Xbox brand in Japan, but again it just seems unlikely.

More importantly, I don't see Japan as a market worth fighting for. In the grand scheme, its a small niche market. Not worth pouring resources into. At best I would simply suggest MS encourages and perhaps fund ports of Japanese games, then put them on Gamepass. I suspect they may be doing that already. If they want to do that and use Sega as their face in Japan, I guess that would be fine.

On second thought, the nerdrage of Persona as an Xbox franchise does make me smile like a madman, so I say go for it.