Commercial messages for TV or some other medias like advertising medium in trains has been already started a few days ago.

MHR breaks the 200 barrier; should pick up some extra steam when the demo hits this month.

switch total for W1 is 778.

Strong week 1 for Nintendo Switch

Momotaro heading for like 4 Million in Japan only - seriously. I see it outselling Monster Hunter Rise lifetime and being the biggest 3rd-Party game on Switch in Japan when all is set and done.

Wow, didn't expect this last week to be even bigger than the last one, which included Christmas. With these numbers it's not even guaranteed that W1 2021 (or is W53 2020?) will be much lower than W52 2020

How do these points usually convert to sales numbers?

What Marth said is true. For example, I've tracked two games since W26 2020, those being ACNH and RFA. They generally stayed within the 1000 to 1500 range multiplier, but fluctuated near or around the 2000s six times, generally around holidays or when COMG had much harsher drops than Famitsu's wider sample.

Olive Town starting to move, next game to outperform expectations and hit a franchise high on the Switch ? maybe another unprecedented hit

Rise should start shooting upward once that limited demo is out and word of mouth starts spreading.